1.1 Management
Function………………………………………………………………………… 03
1.1.1 Planning,
Organising, ……………………………………………………………………… 03
1.1.2
Co-ordinating, ……………………………………………………………………………… 03
1.1.3 Staffing,
Leading, ………………………………………………………………………….. 03
1.1.4
Controlling, Evaluating…………………………………………….……………………… 03
1.2 Establishing
Room Rate……………………………………………………………………… 03
1.2.1 Different
Approaches for pricing rooms…………………………………………………… 03
1.2.2 Market
Condition Approach, ……………………………………………………………… 04
1.2.3 Rule of
Thumb, ……………………………….…………………………………………… 04
1.2.4 Hubbart’s
Formula-Determining single and doublerate.………………………………… 04
1.3 Special Room
Rates Offered………………………………………………………………… 05
1.3.1 Corporate
/ Commercial Rate, ………………………….………………………………… 06
1.3.2 Group
Rate, …………………………………………………….………………………… 06
1.3.3
Promotional Rate, ………………………………………………………………………… 06
1.3.4 Incentive
Rate, ………………………………………………………….………………… 06
1.3.5 Family
Rate, ……………………………………………………………………………… 06
1.3.6 Package, …………………………………………………………………………………. 06
1.3.7
Complimentary Rate……………………………………………………………………… 06
1.4 Forecasting
Room Availability……………………………………………………………... 07
1.4.1
Forecasting Data…………………………………………………………………………… 07
1.4.1.1
Percentage of No-show, ………………………………………………………………… 07
1.4.1.2
Percentage of Cancellations, ……………………………………………………………. 07
1.4.1.3
Percentage of walk-ins, ………………………………………………………………… 07
1.4.1.4
Percentage of overstay, ………………………………………………………………… 07
1.4.1.5
Percentage of under stay, ……………………………………………………………… 08
1.4.2 Forecast
formula; ………………………………………………………………………. 08
1.4.3 Sample 3
and 10 days forecast; ………………………………………………………… 08
1.4.4 Refining
Forecast………………………………………………………………………… 08
1.5 Budgeting
for Operations…………………………………………………………………… 08
1.5.1 Three Day
Forecast; ……………………………………………………………………… 08
1.5.2
Forecasting room revenue, ………………………………………………………………… 09
1.5.3 Estimating
expenses, ……………………………………………………………………… 09
1.5.4 Refining budget plans ……………………………………………………………………… 09
Evaluating
Operations…………………………………………………………………………….. 09
2.1 Evaluating
front office operations…………………………………………………………… 09
2.1.1 Daily
Operations Report, …………………………………………………………………… 09
2.1.2 Monthly
Income Statement………………………………………………………………… 10
2.1.3 Occupancy
Ratios; …………………………………………………………………………. 10
2.1.3.1
Occupancy Percentage…………………………………………………………………… 11
2.1.3.2 Room
Count……………………………………………………………………………… 12
2.1.3.3 House
Count……………………………………………………………………………… 12
2.1.3.4 Double
Occupancy percentage…………………………………………………………… 13
2.1.3.5 Bed
Occupancy Percentage……………………………………………………………… 13
2.1.3.6 Foreign
Guest Percentage………………………………………………………………… 13
2.1.3.7 Average
Daily Rate………………………………………………………………………. 13
2.1.3.8 Revenue
Per Available Room (RevPAR) ………………………………………………… 14
2.1.3.9 Average
Rate Per Guest (ARG) …………………………………………………………… 14
2.1.4 Yield
Statistic. ………………………………………………………………………………. 15
2.1.5 Market
Share Index/ Fare Market Share……………………………………………………… 15
2.1.6 Evaluation
of Hotels By Guests……………………………………………………………… 16
Handling Foreign
Currency………………………………………………………………………… 17
3.2 Foreign
Currency Exchange……………………………………………………………………. 18
3.3 Procedures
to be followed while exchanging Foreign Currency………………………………. 19
3.4 Currencies
accepted by RBI……………………………………………………………………. 19
3.5 Foreign
Exchange Certificate- Format…………………………………………………………. 20
3.6 Foreign
Exchange Settlements using Credit Cards.…………………………………………… 20
3.7 Export Promotion
Capital Goods Scheme (EPCG)…………………………………………….. 20
4.0 Key
Terms……………………………….………………………………………………………. 21
Planning
Operations
1.1
Management
Function
Planning
At the planning stage, the front office manager
shall determine the department’s goals. Later, the front office manager shall
use these goals as a guide for planning more specific and measurable
objectives. Lastly, the front office manager shall determine the strategies and
tactics to reach these objectives.
Organizing
The front office manager shall organize the
work to be done through dividing it among staff members. While doing so, the
work shall be distributed fairly and shall be completed in a timely manner.
Coordinating
Involves bringing together and
using the available resources to attain planned goals.
Staffing
Involves recruiting applicants,
selecting those best qualifies for positions, and scheduling employees.
Leading
Involves overseeing, motivating,
training, disciplining, and setting an example for the front office.
Controlling
Ensures that the actual results of operations
closely match planned results.
Evaluating
Determines the extent to which
planned goals are, in fact, attained. Moreover, it involves reviewing and, when
necessary, revising or helping to revise front office goals.
1.2
ESTABLISHING
ROOM RATE
The front office manager
shall assign to each room category a rack rate. In accordance, front office
employees are expected to sell rooms at rack unless a guest qualifies for an
alternative room rate (ex: corporate or commercial rate, group rate,
promotional rate, incentive rate, family rate, day rate, package plan rate,
complementary rate…).
1.2.1
DIFFERENT
APPROACHES FOR PRICING ROOMS
While
establishing room rates, management shall be careful about its operating costs,
inflationary factors, and competition. Generally, there are three popular
approaches to pricing rooms:
1. Market condition
approach
2. Rule-of-thumb approach
3.
Hubbart
formula approach
1.2.2 MARKET CONDITION APPROACH
Under this very approach, management shall look
at comparable hotels in the geographical market, see what they are charging for
the same product, and “charge only what
the market will accept”. Some drawbacks of this approach are that it does not
take into consideration the value of the property, and what a strong sales
effort may accomplish.
1.Competition
: Rates must be competitive( but at the same time it should be
able to able to produce adequate revenue to meet the fixed obligations.) with
other hotels of the same standards and providing almost same services and
facilities as provided by the other hotels situated in the same vicinity of the
city.
2.
Customers’ profile: It is depending upon
the profile of the guests who are coming to the hotel. Their social and
financial status i.e. paying capacity, should keep in the mind while fixing up
the rate.
3.
Standards of service: Standard of services
provided by the hotel are also important. The Unique Selling Point (U.S.P.) of
the hotel should be kept in the mind while deciding the Room Tariff.
4.
Locality of hotel: The locality in which
the hotel is situated is also important while the tariff is fixing.
5.
Amenities provided: It is also important
that a hotel is providing the various amenities to the guest so that the guest
can get value for money. So the rate can be depending upon either the rooms are
air-conditioned or not, provision of swimming pool, Carpeting, Tennis court,
Health Club etc.
6.
Room location: The location of the rooms plays
an important role. Front side rooms and the rooms are facing to the better view
would be cost more than dark rooms.
1.2.3 RULE OF THUMB
In this
very approach, the rate of a room shall be $ 1 for each $ 1,000of construction and furnishing cost per room,
assuming a 70% occupancy rate. This approach, however, fails to take into
consideration the inflation term, the contribution of other facilities and
services towards the hotel’s desired profitablity, and assumes a ceratin
levelof occupancy rate.
1.2.4 HUBBART’S FORMULA-DETERMINING
SINGLE AND DOUBLERATE
This very approach considers operating costs, desired
profits, and expected number of rooms sold (i.e. demand). The procedure of
calculating a room rate is as follows:
a)
Calculate the hotel’s
desired profit by multiplying the desired rate of return (ROI) by the
owner’s investment.
b)
Calculate pre-tax profits
by dividing the desired profit by 1
minus hotel’s tax rate.
c)
Calculate fixed charges and
management fees. This calculation includes estimating depreciation,
interest expense, preperty taxes, insurance, amortization, building mortgage,
land, rent, and management fees.
d)
Calculate undistributed
operating expenses. This includes estimating administrative and general
expenses, data processing expenses, human resourecs expenses, transportation
expenses, marketing expenses, property operation and maintenance expenses, and
energy costs.
e)
Estimate non-room operating
department income or loss, that is, F&B department income or loss,
telephone department income or loss …
f)
Calculate the required room
department income which is the sum of pre-tax profits, fıxed charges and
management fees, undistributed operating expenses, and other operating
department losses less other department incomes.
g)
Determine the rooms
department revenue which is the required room department income, plus other
room department direct expenses of payroll and related expenses, plus other
direct operating expenses.
h)
Calculate the average room
rate by dividing rooms department revenue by the expected number of rooms
to be sold.
·Doubles sold daily =
double occupancy rate * total number of rooms * occupancy %
· Singles sold daily = rooms sold
daily – number of double rooms sold daily
· Singles sold daily * x + doubles sold daily *
(x + y) = (average room rate) * (total number of rooms sold daily)
· Where: x = price of singles; y =
price differential between singles and doubles; x + y = price of doubles.
1.3
SPECIAL
ROOM RATES OFFERED
Ø Rack Rate: Rack is a term which refers to the normal room rate of the
Hotel. This is the rate of the room which is published in the Room Tariff Card.
This is also the rate which is written on the Shannon
slip which is slipped in room rack of those Hotels which operates on the
Whitney system. This rate is usually negotiable and many type of discount can
be given to various categories of Guests.
Ø Government Rate: Usually government employees are given per day allowances for
their traveling; accommodation and food by their office and some hotels offer
them a rate which give them room and accommodation within that price.
Ø Corporate Rate: Corporate travelers receive preferential treatment as the
“bread and butter” clientele of the typical commercial logging establishing. A
corporate rate program encourages business from employees traveling on the
behalf of the participating company. To earn a corporate discount, the company
may have be required to guarantee a minimum number of rooms to be occupied
during a set period of time. It is also known as C.V.G.R. or Company / Corporate Volume Guaranteed Rate.
Ø C.G.R.: Also known as Company/Corporate Guaranteed Rate, it is mainly
given to those potential companies to attract them for the business. This type
of rate given from the Hotel side only.
Ø Agent Rate: The agent rate is the hotel’s discounted rate for the travel
agents and airline personnel. An agent rate is generally not valid during
periods when the hotel is sold out.
Ø Package Rate: The hotel’s package rate usually include promotional
discounts to encourages occupancy during slack or off-season periods, or to
introduce new prospective to the facilities. The following types of rate
package are examples:
Ø Weekend rate: A commercial hotel, which relies heavily on the business
travelers typically, has a low occupancy rate on weekends. A special weekend
rate may apply for weekend packages – usually Friday, Saturday and Sunday
nights. This package may include a food and beverage allowance at the hotel’s
restaurant.
Ø Promotional package
rate: Resorts hotels with strong weekend and holiday business
often experience low occupancy during the week. To boost occupancy levels
during these slack periods, the hotel may offer a promotional package rate,
normally based on the double occupancy for the stays of three days to one week.
The package may include food and beverage at the hotel’s restaurant, or such
amenities as free gambling chips at the hotel’s casino.
Ø Group Rate: A published tariff price given to group operators which is
commissionable only to retail travel agents, tour operators, and wholesalers of
the travel industry.
Ø Crib rate: A special rate applicable to children below 12 years of age
accompanied by the parents.
Ø Extra bed rate: A rate applicable to a third person occupying the room, and is
provided with an extra bed in the room. Generally is 1/3 or ¼ of the applicable
tariff.
Ø Crew rate: Special rates offered to crew of airlines however dependent
on total room nights on consistent and continuous basis given by the respective
airlines over a period generally of one year.
Ø Seasonal rates: Season and Resorthotels which usually have fluctuating
demand change their rates as per the season and offer different rates. In
season and Off season rates.
Ø Membership rate: Some Hotels give special rates to the members of various
esteemed organization. This may vary from 50% to complementary on accommodation
only some discount may given on Food & Beverage Service also. This is also
called “Industry Rate” when it is offered to Hospitality trade organization
such as FHRAI and TAAI etc.
Ø Advance Purchase
Rate: This type of rate generally given to the Tour Operators.
Usually tour operator are confirmed the no of accommodation well in advance
with the hotel and certain percentage of discount offered by the hotel on the
same. It may also applicable for the guaranteed reservation.
Ø Premium Rate: This type of rate
generally used by the valued guests who are having the various tie-ups with the
Chain group of Hotel or the Air lines or they are holder the renowned Card
holder of a famous banks etc. for e.g. Priority Card holders are getting the
discounted rate in all the Holiday Inn property around the world, Amex platinum
card holders are also getting various discounts in the hotels and airline as
well.
Ø FIT Rate: These rates are applicable to a wholesaler Travel Agents ho
publishes packages where by an individual guest may arrive any day and stay as
long as he wishes. Science these package rates are normally sold through retail
travel agents they are normally constructed 15% off the individual rate.
Ø Agent Rate :The agent rate is the hotel’s
discounted rate for the travel agents and airline personnel. An agent rate is
generally not valid during periods when the hotel is sold out.
Ø ADHOC
Rate Code: These are normally non-standard rates which is offered
as a special one time rates for first time corporate.
Ø Incentive
Rate Code: The Rate offered to individuals who belong to an
association or holders of special membership cards or Credit cards. Eg:
Amex / VISA / Master card holders get 5% discount on Rack Rate, Lufthansa
Frequent Flyer members get 25 % discount etc. For hotels these rates always
give potential referral business.
Ø Family
Rate: A rate reserved for families with children. Usually
these rate include Extra Bed charges and may also include some free add-on
activities for children
·
Complimentary Rate: A Room rate with zero room charge which is offered to
special guests, industry leaders, Gov. officials etc.
·
House use Rate: A Room rate with zero room charge which is used for rooms stays
for hotel purpose. Eg: Manager or duty room, In house General / Resident
manager room etc.
·
Zero Rate Code: These kind of rates are used as system requirements for
PMS's as these would be tagged to Dummy rooms, Paymaster rooms and Group
Master rooms.
1.4
FORECASTING
ROOM AVAILABILITY
Room forecasting though a
difficult skill to develop needs to be as accurate as possible since it is used
as a guide to staffing levels within the hotel. Various types of information
used in forecasting room availability are as :
- a thorough knowledge of
the hotel and its surrounding
- Profiles of the market
the hotel serves
- The occupancy history of
the hotel in the recent past and the corresponding period the previous year.
- A listing of the events
scheduled during the forecasting period
- Profiles of groups who
are booked during the forecasting period.
- History record of
No-shows, under-stays, over-stays, walk-ins, cancellations, amendments etc.
- Information about any
proposed renovation which could affect the availability of rooms in the hotel.
FORECASTING DATA
Forecasting
room availability is forecasting the number of rooms available for sale on any
future date. This type of forecasting helps manage the reservation process,
guides the front office staff for an effective rooms management, and can be
used as an occupancy forecast, which is, further, useful in attempting to
schedule the necessary number of employees for an expected volume of business.
PERCENTAGE OF NO-SHOW
The
percentage of No-shows indicates the proportion of guests with reservations who
failed to register on their arrival date. This ratio helps to decide when to
sell rooms to early walk-ins.
The percentage of no-shows
is calculated by dividing the number of no-shows for a specific period of time,
by the total number of reservations for the same period.
Percentage
of No-shows =
PERCENTAGE OF CANCELLATIONS
It is
the percentage of total number of cancellations as against total number of
reservations
PERCENTAGE OF WALK-INS
The
percentage of walk-ins is calculated by dividing the total number of walk-ins
for a specific period by the total number of arrival for the same period. A
high percentage of walk-ins make it difficult for determining the room availability
position. However walk-ins help fill rooms which have not been reserved in
advance. Walk-ins can help improve occupancy and room revenue.
Percentage
of Walk-ins =
PERCENTAGE OF OVERSTAY
Over-stays represent rooms occupied by guests who
continue their stay beyond their originally scheduled departure dates.
The
percentage of over-stays is calculated by dividing the number of over-stays for
a specific period by the total number of check-outs for the same period.
Percentage of Over-stays =
PERCENTAGE OF UNDER STAY
Under-stays represent
rooms occupied by guests who check-out before their scheduled departure dates.
The
percentage of under-stays is calculated by dividing the number of under-stays
for a specific period by the total number of check-outs for the same period.
Percentage of Under-stays
= Number of Under stays
FORECAST FORMULA
Once relevant occupancy statistics have been gathered
,the no. of rooms available for sale on any given date can be determined by the
following formula.
Total
no. of guest rooms
(-) Minus Number of Out of Order rooms
(-) Minus Number of Stay-Overs
(-) Minus Number of Reservations
(+)
Plus No. of Reservations X Percentage of No-Shows
(+)
Plus Number of Under-Stays
(-) Minus Number of Over- Stays
(=)
Equals Rooms Available for Sale
·
Forecasted number of rooms available for sale = total number of guest rooms –
number of out of order rooms - number of stayovers rooms – number of reserved
rooms + number of no-show rooms + number of understay rooms – number of
overstay rooms
SAMPLE 3 AND 10 DAYS FORECAST
Under non-automated and semi-automated systems,
number of rooms available for sale forecasts are calculated upon demand and
need and vary from three-day to ten-day
forecasts. However, under fully automated systems, forecasts can be done at
any moment for any future period of time. For, computers run forecasts on a
room count considerations, hence eliminating tedious labor work and human error
margins.
REFINING FORECAST
Though, it is
not necessary that these above forecasting tools help always. We do sometimes
need to add some extra points as well.
1.5
BUDGETING
FOR OPERATIONS
At least once per year, hotels
shall prepare annual budgets, which are profit plans that address all revenue
sources and expense items for the following calendar year. Moreover, the hotel
annual operating budget represents standards against which management can
evaluate actual results of operations. In the annual budget preparation
process, close coordination efforts of all management personnel is vital.
· The
hotel’s annual operation budget is commonly divided into monthly plans, which
in turn are divided into weekly and even daily plans, for better control over
actual results.
· While preparing the front
office department annual budget, the front office manager shall coordinate with
the accounting department as to estimate only rooms revenue and related direct
expenses. The hotel controller and the general manager, then, shall revise this
very budget
1.5.1
THREE
DAY FORECAST
A 3-day room availability forecasting is an updated report
that reflects a extra current estimate of room availability. It details any
tremendous alterations from the ten-day forecast. The three-day forecast is meant
to advisor management in quality tuning labor schedules and adjusting room
availability understanding.
1.5.2
FORECASTING
ROOM REVENUE
In order to forecast room
revenue, the front office manager might consult historical financial
information such as past room revenue, past number of rooms sold, past average
daily rate, and past occupancy rates.
1.5.3 ESTIMATING EXPENSES
Due
to the fact front office manager is responsible only for his/her department
direct expenses (i.e. variable costs), the front office manager can, also,
consult historical financial data depicting variable cost to room revenue
ratios, in order to estimate department expenses.
1.5.4 REFINING BUDGET PLANS
Sometimes, if external uncontrollable factors
change significantly, in an unexpected way, then the actual operating budgeted
figures shall be revised.
EVALUATING OPERATIONS
1.6 Evaluating
front office operations
A
successful front office manager shall continuously evaluate the results of
department activities on a daily, monthly, quarterly, and yearly basis. While
evaluating, the following items and tools shall be used:
a) Daily operations
report
b) Occupancy ratios
c) Rooms revenue
analysis
d) Hotel income
statement
e) Rooms division
income statement or schedule
f) Rooms division
budgets report
g) Operating ratios and
ratio standards
DAILY OPERATIONS REPORT
Every hotel produces a ‘daily business report’
AKA ‘Manager flash’ that recaps all the activity within the last 24
hours. This daily report includes hotel statistics, like the total earnings
from hotels revenue centres (eg:- Rooms, Food and Beverage outlets,
Laundry, SPA, Shop rentals etc.)
Figures from each revenue centres is represented
in FTD ( Figures today). MTD ( Month to date) and YTD ( Year to
date), This figures are also compared with the Last year FTD, MTD and YTD
figures.
In most of the cases actuate generated revenue of each revenue centres is often compared with the budgeted figures to calculate the variance ( + / - ). This will also help the management to track if these revenue centres are doing well or not and also in par with their forecasted budgets.
The hotel General manager reviews this daily business report in the morning meeting which is attended by all revenue centre managers / heads. They then discuss on the performance of each revenue centres after reviewing the revenue generated by them. Strategical decisions are then taken by the General Manager if certain revenue centres are not achieving their targeted budgets.
DBR many also includes customer requests, or any complaints that have occurred during the day. It also includes maintenance issues.
In most of the cases actuate generated revenue of each revenue centres is often compared with the budgeted figures to calculate the variance ( + / - ). This will also help the management to track if these revenue centres are doing well or not and also in par with their forecasted budgets.
The hotel General manager reviews this daily business report in the morning meeting which is attended by all revenue centre managers / heads. They then discuss on the performance of each revenue centres after reviewing the revenue generated by them. Strategical decisions are then taken by the General Manager if certain revenue centres are not achieving their targeted budgets.
DBR many also includes customer requests, or any complaints that have occurred during the day. It also includes maintenance issues.
1.6.1
MONTHLY
INCOME STATEMENT
The hotel's income
statement provide
important
financial information
about the results of hotel operations for a given period of time. The period may be one month or longer, but should not exceed one business year' Since a statement of income reveals the amount of net income for a given period, it is one of the most important
financial statements
used by
management to evaluate the overall success of operations. Although
front office
managers
may not directly
rely upon
the hotel's statement of income, it is an important
Financial indicator of operational success and profitability.
The
hotel
income
statement relies
in
part
on detailed front office information
that is supplied
through
the rooms division income statement. The rooms division income statement is discussed in the next section.
The hotel's statement of income is
often called a
consolidated
income StatementbecauseitPresentsacomPositepicfureofallthehotel,financial
operations. Rooms division information
appears on the first
line' under
the
category of operated departments. The amount of income generated by the rooms division is determined
by subtracting
payroll
and
related expenses
and
other expenses
from the amount of net
revenue produced
by the
rooms
division
over the period covered by the income statement Payroll expenses charged to the rooms division may include those
associated with
the
front office
manager, front
desk
agents, reservations
agents,
housekeepers,
and uniformed service staff. Since the rooms division is not a merchandising
facility, there is no cost of sales to subtract from the net
revenue amor.mt'
Revenue
generated by
the
rooms
division is usually the largest
single amount
produced by revenue
centers
within
a
hotel.
Based
on
the figures in
Exhibit 2' the amount of
income earned
by the Eatonwood Hotel's rooms division during the year was $4,528,486-o1
81.7
Per cent of
the total operated department
income
of $5,544,699.
2.1.3 OCCUPANCY RATIOS
Part 1
Formula 1: Potential Average Single Rate:
¨Potential
Average Single Rate
= (Single Room Revenues at Rack Rate) / (Number of Rooms Sold as Single)
Formula 2:
Potential Average Double Rate:
¨Potential
Average Double Rate
= (Double Room Revenue at Rack Rate) / (Number of Rooms Sold as Double)
Formula 3:
Multiple Occupancy Percentage:
¨Multiple
Occupancy Percentage
= (Number of Rooms Occupied by more
than 1 Person) / (Total Number of Rooms Sold)
Formula 4: Rate
Spread:
¨Rate
Spread
= (Potential Average Double Rate) – (Potential Average Single Rate)
Formula 5:
Potential Average Rate:
¨Potential
Average Rate
= (Multiple Occupancy Percentage * Rate Spread) + (Potential Average Single
Rate)
Formula 6: Room
Rate Achievement Factor:
¨Room
Rate Achievement Factor
= (Actual Average Rate) / (Potential Average Rate)
Formula 7: Yield
Statistic:
1. Yield Statistic = (Actual Rooms Revenue) / (Potential Rooms
Revenue)
2. Yield Statistic = ((Rooms Nights Sold) / (Rooms Nights Available))
* ((Actual Average Room Rate) / (Potential Average Rate))
3. Yield Statistic = Occupancy Percentage * Achievement Factor
Formula 8:Identical
Yields Occupancy:
¨Identical
Yields Occupancy
= (Current Occupancy Percentage) * (Current Rate / Proposed Rate)
Formula 9:Equivalent
Occupancy:
1. Equivalent Occupancy = (Current Occupancy Percentage)
* ((Rack Rate – Marginal Cost) / (Rack Rate * ((1 – Discount Percentage)) –
Marginal Cost)
2. Equivalent Occupancy= (Current Occupancy Percentage)
* ((Contribution Margin) / (New Contribution Margin))
Part 2
- Average
Room Rate (ARR)
- Occupancy
Percentage (Occ %)
- Percentage of
Walk-Ins
- Percentage of
Overstays
- Percentage of
Understays
- Forecast
Formula
- Occupancy Percentage
- Multiple Occupancy
Percentage
- Average guests per
room sold
- Percentage of
No-Shows
- Average Rate per
guest
- Yield
- Rev Par
2.1.3.1 OCCUPANCY PERCENTAGE
Occupancy Percentage = Number of rooms Sold
Number of rooms available
Multiple Occupancy Ratio
Multiple
occupancy ratios (Double occupancy ratios) are used to forecast the food and
beverage revenue, to indicate rooms provision requirements and to analyze daily
room rates.
Multiple
occupancy can be calculated by determining the multiple occupancy percentage or
by determining the average number of guests per room sold.Either of these
ratios may be used provided it is used consistently.
Multiple
Occupancy Percentage = No. of rooms occupied by more than one guest
Number
of rooms occupied
Average
guests per room sold = Number of Guests
Number of Rooms sold
2.1.3.2 ROOM COUNT
It is important
for Front desk agents to know exactly how many rooms are available, especially
if the hotel expects to operate near 100 percent occupancy.
Once procedures
for gathering room count information are established, planning procedures can
be extended to longer periods of time to form a more reliable basis for
revenue, expense, and labour forecasting.
Below
points will help the front desk team to do a accurate room count :
·
Make counts of the rack and reservations. On tight days, a count
should be made at 07:00 Am, Noon, 03:00 PM, and 06:00 PM. On Normal Days, a
07:00 AM and 06:00 PM Count will be OK.
·
Check Room Rack against the folio bucket or Open balance report to
catch sleepers and skippers.
·
Check housekeeping reports against the room rack to catch sleepers
and skippers
·
Check for rooms that are due out, but still have balance on their
folios, especially where credit cards are the indicated source of payment.
·
Check reservations for any Duplications.
·
Check all the reservation systems to make sure reservation status
of all cancelled reservations has been marked as cancelled on the system.
·
Check the Switchboard, Telephone Rack, Or Alphabetical room rack
to make sure that the guest is not already registered.
·
Call the local airport or Airport representative for a
report on cancelled flights.
·
Check the weather report for cities from which a number of guests
are expected.
·
Check reservations against convention blocks to catch
duplications.
·
Check with other hotels for duplicate reservations if a City event
team had booked the hotel room as a second choice.
·
Check arrival dates on all reservation form with the arrival list
from the PMS to make sure none was entered wrongly.
·
Check room cancellation list.
·
After the property's cut-off time, if it becomes necessary, pull
any reservations that were not guaranteed or pre paid.
·
If any rooms are out-of-order or not presently in use, check to
see if they can be made up. Let housekeeping know when a tight day is
expected, so that all possible rooms are made up.
·
Before Leaving from work, convey in writing all pertinent
information to the oncoming staff.
2.1.3.3 HOUSE COUNT
House count
is the number of guests staying in a hotel on a particular night...
House
count: (H.C)
(the
number of guests staying on a particular night)
H.C =
Previous H.C + Arrivals – departures.
Total number of guests in the hotel can also
be calculated as follows:
Total
guests = single rooms + 2 x (double rooms) + extra beds.
OR
Formula to calculate house count:
H.C = previous night's house count + arrivals for today - departures for today
OR
Formula to calculate house count:
H.C = previous night's house count + arrivals for today - departures for today
2.1.3.4 DOUBLE OCCUPANCY PERCENTAGE
Occupancy Percentage = (Number of Rooms Occupied) / (Total Number of Rooms Available For
Sale) * 100
·Multiple Occupancy Percentage = (Number
of Rooms Occupied by More Than One Guest) / (Total Number of Rooms
Occupied) * 100
·Single Occupancy Percentage = (Number of
Single Rooms Occupied) / (Total Number of Single Rooms Available For Sale) *
100
·Double Occupancy Percentage = (Number of
Double Rooms Occupied) / (Total Number of Double Rooms Available for Sale) *
100
·Triple Occupancy Percentage = (Number of
Triple Rooms Occupied) / (Total Number of Triple Rooms Available For Sale) *
100
2.1.3.5 BED OCCUPANCY PERCENTAGE
Bed
occupancy percentage: (guest occupancy or sleeper occupancy)
Average
room rate =
2.1.3.6 FOREIGN GUEST PERCENTAGE
Foreign Guest
Percentage = 100 – Percentage Domestic Guest
Now how to
calculate Percentage Domestic Guest
Percentage
Domestic Guest =
2.1.3.7 AVERAGE DAILY RATE
Average
Daily Rate= (Actual Room Revenue) / (Total Number
of Rooms Sold)
2.1.3.8 REVENUE PER AVAILABLE ROOM
(REVPAR)
From a
room revenue business point of view, the goal is to achieve the highest
occupancy (100% ideal achievement) with the highest ADR on the market.
The
average daily rate (ADR) is a figure that expresses in a selected currency the
average price that was achieved at a given time.
Occupancy
is a figure that reflects occupancy as percentage for the period, where 100%
occupancy reflects a condition when all rooms in the hotel are sold (occupied).
RevPAR is
the key performance indicator that includes ADR and Occupancy indicators. There
are two possibilities for the RevPAR indicator calculation.
The
formula for the first method of calculation of RevPAR is as follows: ADR for
the period x Occupancy for the same period = RevPAR
Example:
200 USD (ADR) x 50% (occupancy) = 100 USD RevPAR
The
formula for the second method of calculation of RevPAR is as follows: Total
room revenue / Total number of rooms (total capacity) = RevPAR
Example:
10 000 USD (total room revenue) / 100 (total capacity) = 100 USD
(RevPAR)
Revenue Per Available Room
(RevPAR) =
2.1.3.9 AVERAGE RATE PER GUEST (ARG)
Average Rate per Guest (ARG) = Revenue Per Available Customer (RevPAC)=
Let’s
consider the following example:
Cordoba Hotel has 120 rooms: 53 of
them are single and 67 are double. On the night of 09/12/03, Cordoba Hotel’s
Night Auditor counted a total of 85 rooms occupied, 42 of which were occupied
by more than one guest. Moreover,
on the same night 127 guests were registered. In addition, 2 rooms were on a
complimentary basis. From the Housekeeping Room Status Report (for the night
of 28/11/07), there were a
total of 4 rooms Out of Order, 3 of which were Single. Lastly, the Actual
Room Revenue for the same night was at the order of $ 6,960.
a) Calculate the
Average Guest Per Room Sold
b) Calculate the
Average Daily Rate
c)
Calculate
the Average Rate Per Guest (RevPAC)
d)
Calculate the RevPAR
Answer:
·
Average Guest Per Room Sold =
127
/ (85 – 2) = 1.53 Guest Per Room Sold
·
Average Daily Rate = $ 6,960
/ (85-2) = $ 83.86
·
Average Rate Per Guest (RevPAC) = $
6,960 / 127 = $ 54.80 Per Guest
·
RevPAR
= $ 6,960 / (120 – 4) = $ 60.00
|
2.1.4 YIELD STATISTIC.
Yield Statistics is an operational ratio that needs to be calculated
on a daily basis by the Night Auditor and communicated to the Rooms Division
Manager to show how successful the Rooms Division Department is selling its
rooms at a rate very near the rack rate!
· Yield
Statistic is one approach to come up to a solution to Yield Management, which
is:
“Maximize Room Revenue Subject to Space”
· Yield
Static can be computed in the following way:
·Yield statistic = (Actual Room Revenue) / (Potential Room Revenue)
Let’s consider the following example:
The following data is pertinent to the room price and room type rack
rates of Sinan’s Hotel for the Night of December 10th, 03:
|
Could you calculate Sinan Hotel's Yield Statistic?
Answer:
|
|
· Sinan
Hotel’s Yield Statistic = $ 9,851 / $ 12,670 *100 = 77.75 %
2.1.5 MARKET SHARE INDEX/ FARE MARKET
SHARE
Market Share is the number of rooms in our hotel as a percentage
of the rooms in our hotel’s competitive market set. Market Set is the total
number of rooms we are in direct competition with, within our area’s market
and/or segment.
Assume:
We are a full-service, 200-room Holiday Inn. Our
Market Set is other full-service hotels that we are in direct competition
with–i.e., Ramada Inn, Hilton Inn, etc. Not included in the market set would be
high-end–Hyatt and Marriott–or the lower end of the market segment of
limited-service, such as Super 8 or Motel 6.
A survey of the area reveals the total rooms of our competitive
Market Set is 1,000.
Our Holiday Inn (200 rooms) divided by Total Market Set (1,000)
equals our Market Share of 20%.
As upper mid-priced, full-service hotels are added or leave our
Market Set, or our room count is adjusted, our Market Share percentage will
change. The larger the Market Share percentage, the bigger player we are in the
market
MPI (Market Penetration Index)
This index reflects the market share which
was, during a selected time period, achieved with regards to the occupancy.
If the index is equal to 1, it means that
the achievement of market share is equal to the nominal market share. If the
index is greater than 1, it means that the achievement of market share is
greater than the nominal market share. If the result for the users’ hotel is
greater than 1 it means that the hotel was more successful than the
competitor group.
The formula for calculating the MPI is as
follows: Percentage availability of the users’ hotel for the period /
Percentage availability of the entire market in the same period = MPI
Example: 100 rooms (50% occupancy
users’ hotel) / 500 rooms’ (50% occupancy total market) = 50% / 50% =
1 MPI
OR
200 rooms (100% occupancy users’
hotel) / 600 rooms’ (60% occupancy total market) = 100% / 60% =
1,67 MPI
It is an indication that a hotel’s
overall performance stacks up against its immediate competitors.
A
hotel within a competitive set can work out if it’s
getting its Fair Market Share through a simple calculation:
Fair
Market Share = Total number of rooms at the hotel / Total number of rooms in
the comp set
However
large or small the comp set, a hotel trying to make itself more competitive can
use a Fair Market Share tool to compare its individual percentage to their comp
set.
During peak times, a hotel can gather
important info about the performance of the other hotels in their comp set.
Then, using a Fair Market Share tool, it can discover how it compared to other
hotels during those busy times. This can help when planning ahead. There are
several ways to measure your fair market share
2.1.6 EVALUATION OF HOTELS BY GUESTS
Despite hotels staff efficiency and attentiveness, guests will
occasionally be disappointed or find fault with something at the hotel. Staff
should anticipate guest complaints and devise strategies that help staff
effectively resolve the situation.
Hotel staff should be attentive to guests with complaints and seek a timely and satisfactory resolution to the problem. Nothing upsets guests more than having their complaints been ignored or not listened too.
Hotel staff should be attentive to guests with complaints and seek a timely and satisfactory resolution to the problem. Nothing upsets guests more than having their complaints been ignored or not listened too.
When guests find it easy to express their opinions, both the hotel
and the guest is benefited out of it. The hotel learns of potential or
actual problems and has the opportunity to resolve them. In the other hand you
also will have a happy and satisfied customer.
One of the best way to identify guest complaints is by giving feed
back forms to guests at the time of departure or by placing it on the guest
room.
Feedback and suggestions of the guest about the hotel services,
room, restaurants , staff etc. can be collected on this forms, And hotel can
identify do necessary service recovery steps if required. Below you can find
sample format of feedback form or guest perception detail used in hotels.
3.1 HANDLING FOREIGN CURRENCY
Dealing with new money can be one of
the most overwhelming parts of travel, particularly if it’s your first time
overseas. In our world of credit cards, it can be tempting to ignore foreign
currency entirely, but you’ll probably wind up spending more in card fees and
you’ll also miss out on supporting local economies and fine tuning your money
management skills.
Cash versus credit
Plastic may reign supreme in the
United States and other Western countries, but you shouldn’t plan to rely
solely on your credit card while traveling. Some establishments don’t accept
credit cards, even in more economically developed nations, because the processing
fees can quickly become unmanageable for small businesses. If you’re supporting
locally owned restaurants and shops, you should consider paying in cash
regardless of their credit card policy, so that money will stay in the local
economy. Reserve your credit card for larger purchases so you’ll have ample
time to review the charges, and if your card charges foreign transaction fees,
you should plan to use it even more sparingly. Having a little cash on hand
will also come in handy if your credit card is lost, stolen, or placed on hold
for some reason.
You shouldn’t plan to rely solely on
your credit card while traveling
How much to take
Naturally, for safety reasons, you
shouldn’t carry more cash than you can reasonably lose. If you’re concerned about
finding a good exchange rate overseas, before you depart, you can contact your
bank to order foreign currency. (You should be contacting your bank anyway to
notify them of your travel plans and prevent any holds being placed on your
card.) Start with enough money to get you through small purchases for the first
couple days of your trip, plus a small emergency fund to be kept separate from
your daily cash supply. If you’re traveling in a remote area where ATM access
may be limited, you should increase your initial cash holdings.
3.2 FOREIGN CURRENCY EXCHANGE
If you don’t stock up on foreign
currency before leaving, there will be plenty of places overseas where you can
exchangeyour money, and you’ll likely get a better exchange rate doing so.
Whatever you do, don’t exchange at the airport. Airports regularly charge the
worst exchange rates on the market. Install a currency converter app on your
phone – XE.com makes a good one – so you can keep on top of exchange rates
yourself and stave off potential rip offs. Banks and post offices typically
offer strong exchange rates, while train stations and touristy areas tend to
fall in the same camp as airports. Black market establishments are also best
avoided.
When exchanging, feel free to shop
around and find the best rate available. Make sure you read carefully and are
being offered the correct buy rate, not the sell rate. Other factors that may
affect your rate include how much money you’re converting and whether you’re
using cash or travelers’ checks.
Don’t
keep all your money in one place
Hospitality industry
deals with guests all over the world. That’s why foreign currency transaction
in hotel or restaurant is one of the most frequent tasks. The tourism business
of any country is the most important source for integrating foreign currency in
the country. Therefore the Government closely monitors all foreign currency
that has taken place in the country. Government introduces a strict system of
checks and records for the foreign currency which is extended by hotels as
well.
A Hotel has to follow
the following steps in order to exchange the foreign currency:
§ To exchange foreign
currency, there has to be authorized personnel to deal foreign exchange
transactions. For example the front office cashier.
§ Foreign exchange is done
only in local currency.
§ The rates of exchange
must be exhibited significantly at the exchange point. Central bank governed
the exchange rates and the updates the exchange rate on a daily basis.
§ Hotel will extend foreign
currency exchange only for resident guests of the hotel. If the nonresident
guests want to exchange foreign currency then they may have to go to exchange
bureaus and banks to exchange their currency.
3.3 PROCEDURES TO BE FOLLOWED WHILE
EXCHANGING FOREIGN
CURRENCY
The central bank has
fixed some actions and procedures which every front office cashier has to
follow while receiving foreign exchange. The actions or procedures which are
followed are as follows:
Front office cashier asks the guest for passport and will verify some identification from the passport, for example name and photo, place and date of issue, date of expiry of the passport.
Front office cashier asks the guest for passport and will verify some identification from the passport, for example name and photo, place and date of issue, date of expiry of the passport.
Front office cashier asks the guest for room
number to confirm his/her status of being resident.
In case of nonresident guest the front office
cashier direct the guest to go to the lobby manager for getting authorization
who will only extend this facility to VIPs or regular guests of the hotel.
If the foreign exchange is accepted by the
Government then transactions are done in Dollars, Sterling pounds, Euros and
Yen.
Front office cashier receive the cash or
Travelers Check.
Compute the total amount of local currency to
be paid by multiplying the total amount of foreign currency by the exchange rate
that is exhibited at the cabin.
Fill the details in the Foreign Exchange
Encashment Certificates. The Foreign Exchange Encashment Certificates come in
serially numbered books for better control.
Front office cashier request the guest to sign
the Travelers Check in case of exchange this check and make sure that the sign
is matched with the earlier signature of the guest.
Request the guest to sign the Foreign Exchange
Encashment Certificate and compare the sign with passport sign.
Provide the total amount of local currency
with the original Foreign Currency Encashment Certificate to the guest.
Affix the second copy of the Foreign Currency Encashment
Certificate to the Travelers Check.
§
Leave the third copy of the certificate in the certificate book.
Leave the third copy of the certificate in the certificate book.
§ Fill the details in the
Record of Foreign Currency Transacted, which is a control sheet of all foreign
currency transactions in a sheet.
§ Under the Foreign
Exchange column, fill the details in the Front Office Cashier’s Report.
These are some general
procedures which are subjected to change according to laws of different countries &
states and rules set by particular hotel itself.
3.4 CURRENCIES ACCEPTED BY RBI
The
expression 'permitted currency' is used in the Manual to indicate a foreign currency
which is freely convertible i.e. a currency which is permitted by the rules
and regulations of the country concerned to be converted into major reserve
currencies like U.S. Dollar, Pound Sterling and for which a fairly active
market exists for dealings against the major currencies. Accordingly,
authorised dealers may maintain balances and positions in any permitted
currency. Authorised dealers may also maintain positions in Euro of the
European Currency Area.
|
3.5 FOREIGN EXCHANGE CERTIFICATE- FORMAT
A foreign exchange certificate,
sometimes abbreviated to FEC,
is a tool for foreign exchange control in
countries where the national currency is subject to exchange controls or is not
convertible.[1] The
arrangements vary significantly case by case. Some of the main types of FEC
are:
·
A certificate for purchasing
foreign currency at a specified rate, often for a specified purpose, such as
financing imports. This type of certificates were required in many European
countries after WWII.
·
A certificate denominated in
local currency, which the foreign citizens are required to use for some or all
of their purchases. The exchange rate may be more favourable for the visitor
than the official commercial rate. The purpose is to channel the foreign
exchange to the state coffers instead of the black market. This type of FEC's were
in use in China in 1980 - 94.
·
A certificate denominated in
foreign currency, to which the local citizens are required to exchange any
foreign currency they manage to get possession of. These certificates may be
accepted as payment in specific stores, which otherwise sell goods only to
foreign citizens in exchange for foreign currency. This type of FEC's were
applied in the Soviet Union in 1961 - 91.
3.6 FOREIGN EXCHANGE SETTLEMENTS USING
CREDIT CARDS.
DCC (Dynamic Currency Conversion) is a service that
allows foreign customers have convert the cost of a transaction into their
local currency at a point of sale* by enabling them to select their home
currency (10 currencies including the US dollar, Korean Won, Australian dollar,
Taiwan dollar, Euro, etc.) when they use credit cards issued in their countries
(Visa, MasterCard®). It alleviates concerns about exchange rate fluctuations
for the customers, such as not being able to tell the exact purchase amount
until they receive a statement.
Flags
has introduced DCC in addition to the existing method of payment in Japanese
yen, in order to create environment in which foreign customers can shop with
ease. Among all the shopping centers in Tokyo, Flags is the first to introduce
this service in all of its stores.
[DCC service outline]
1.
Supported transactions: Credit card payments by card holders of Visa and
MasterCard® cards issued in foreign countries
2. Supported currencies: 10 currencies (U.S.
dollar, Korean Won, Australian dollar, Taiwan dollar, Euro, Hong Kong dollar,
Singapore dollar, Great Britain Pound, Thai Baht, Canadian dollar)
3. Target stores: All stores in Flags
4. Service start date: June 9th (Mon.), 2014
*The
amount presented to the customer includes the specified foreign-exchange fee.
3.7 EXPORT PROMOTION CAPITAL GOODS SCHEME (EPCG)
A foreign exchange certificate,
sometimes abbreviated to FEC,
is a tool for foreign exchange control in
countries where the national currency is subject to exchange controls or is not
convertible.[1] The
arrangements vary significantly case by case. Some of the main types of FEC
are:
·
A certificate for purchasing
foreign currency at a specified rate, often for a specified purpose, such as
financing imports. This type of certificates were required in many European
countries after WWII.
·
A certificate denominated in
local currency, which the foreign citizens are required to use for some or all
of their purchases. The exchange rate may be more favourable for the visitor
than the official commercial rate. The purpose is to channel the foreign
exchange to the state coffers instead of the black market. This type of FEC's
were in use in China in 1980 - 94.
·
A certificate denominated in
foreign currency, to which the local citizens are required to exchange any
foreign currency they manage to get possession of. These certificates may be
accepted as payment in specific stores, which otherwise sell goods only to
foreign citizens in exchange for foreign currency. This type of FEC's were
applied in the Soviet Union in 1961 - 91.
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