Food and Beverage Services - Cycle

Food and Beverage Services come only after preparing what is to be served. Most food and beverage service businesses operate in the following cycle −
F and B Services Cycle
The upper half depicts food preparation related functions, whereas the lower half depicts food and beverage service to customers.

Food and Beverage Service Objectives

The food and beverage service is looked as a means of achieving satisfaction and making yourself feel comfortable in today’s world. The main objectives of this service are −
  • To satisfy the following needs −
    • Physiological − The need to taste different varieties of food.
    • Economical − The need to get F&B Services at the invested cost.
    • Social − The need to find friendly atmosphere.
    • Psychological − The need to elevate self-esteem.
  • To provide high quality food and beverages.
  • To provide friendly and welcoming atmosphere.
  • To provide professional, hygienic, and attentive service.
  • To impart value for money.
  • To retain the existing customers and to bring in new ones.


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